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Otázka č. 9 - Mass media

Mass Media, Means of Communication

1. Communication in the Past

  • People in the past had limited means of communication. They could speak to each other, send messages through smoke signals, use mail, and later, newspapers became common.
  • The first major expansion of media occurred with the invention of radio and television. The most significant advancement came in the 1960s with the launch of the first communication satellite.
  • There are four main types of media: Newspapers, TV, Radio, and the Internet. Today, media plays a crucial role in our lives, providing us with vast amounts of information.

2. Media Impact

  • Media has made our world much smaller. With TV and the Internet, we can instantly connect with the global community, learn about different cultures, and see current events worldwide.
  • However, there are downsides to media. False information exists, and there is a risk of negative influence, such as exposure to pornography or violent content. Also, famous individuals often face privacy intrusion by the media.

3. Newspapers

  • Despite being the oldest form of media, newspapers are somewhat old-fashioned today. They lack flexibility as breaking news isn't available until the next day.
  • However, newspapers still hold a charm. People enjoy the calmness of reading them, especially with a cup of coffee in a peaceful setting like a garden.

4. Radio

  • Radio, the second oldest form of media, remains popular due to its portability and versatility.
  • It's widely used for music and relaxation, and it's convenient as background noise. Radio provides quick updates on events, and modern receivers allow users to select preferred programs.

5. TV

  • TV is the most widespread media, known for its strong influence with moving images. With communication satellites, viewers have a wide range of programming options.
  • TV heavily relies on advertisements for revenue, leading to debates about their frequency and honesty.

6. The Internet

  • The Internet offers vast, fast, and global access to information, surpassing TV. However, it comes at a cost, requiring fees for internet service and potentially high equipment costs.
  • Despite the expenses, the internet provides an abundance of resources for those who know how to navigate it.

Vocabulary

  1. Communication - Komunikace
  2. Speak - Mluvit
  3. Message - Zpráva
  4. Smoke signals - Kouřové signály
  5. Mail - Pošta
  6. Newspapers - Noviny
  7. Radio - Rádio
  8. Television (TV) - Televize (TV)
  9. Internet - Internet
  10. Satellite - Satelit
  11. Media - Média
  12. Information - Informace
  13. Global - Globální
  14. Culture - Kultura
  15. Habits - Návyky
  16. Nationalities - Národnosti
  17. Privacy - Soukromí
  18. Flexibility - Flexibilita
  19. Portability - Přenositelnost
  20. Versatility - Všestrannost
  21. Background noise - Pozadí zvuku
  22. Programming - Programování
  23. Advertisements - Reklamy
  24. Revenue - Příjmy
  25. Expense - Náklady
  26. Equipment - Vybavení
  27. Access - Přístup
  28. Resources - Zdroje
  29. Technology - Technologie
  30. Influence - Vliv