Otázka č. 9 - Mass media
Mass Media, Means of Communication
1. Communication in the Past
- People in the past had limited means of communication. They could speak to each other, send messages through smoke signals, use mail, and later, newspapers became common.
- The first major expansion of media occurred with the invention of radio and television. The most significant advancement came in the 1960s with the launch of the first communication satellite.
- There are four main types of media: Newspapers, TV, Radio, and the Internet. Today, media plays a crucial role in our lives, providing us with vast amounts of information.
2. Media Impact
- Media has made our world much smaller. With TV and the Internet, we can instantly connect with the global community, learn about different cultures, and see current events worldwide.
- However, there are downsides to media. False information exists, and there is a risk of negative influence, such as exposure to pornography or violent content. Also, famous individuals often face privacy intrusion by the media.
3. Newspapers
- Despite being the oldest form of media, newspapers are somewhat old-fashioned today. They lack flexibility as breaking news isn't available until the next day.
- However, newspapers still hold a charm. People enjoy the calmness of reading them, especially with a cup of coffee in a peaceful setting like a garden.
4. Radio
- Radio, the second oldest form of media, remains popular due to its portability and versatility.
- It's widely used for music and relaxation, and it's convenient as background noise. Radio provides quick updates on events, and modern receivers allow users to select preferred programs.
5. TV
- TV is the most widespread media, known for its strong influence with moving images. With communication satellites, viewers have a wide range of programming options.
- TV heavily relies on advertisements for revenue, leading to debates about their frequency and honesty.
6. The Internet
- The Internet offers vast, fast, and global access to information, surpassing TV. However, it comes at a cost, requiring fees for internet service and potentially high equipment costs.
- Despite the expenses, the internet provides an abundance of resources for those who know how to navigate it.
Vocabulary
- Communication - Komunikace
- Speak - Mluvit
- Message - Zpráva
- Smoke signals - Kouřové signály
- Mail - Pošta
- Newspapers - Noviny
- Radio - Rádio
- Television (TV) - Televize (TV)
- Internet - Internet
- Satellite - Satelit
- Media - Média
- Information - Informace
- Global - Globální
- Culture - Kultura
- Habits - Návyky
- Nationalities - Národnosti
- Privacy - Soukromí
- Flexibility - Flexibilita
- Portability - Přenositelnost
- Versatility - Všestrannost
- Background noise - Pozadí zvuku
- Programming - Programování
- Advertisements - Reklamy
- Revenue - Příjmy
- Expense - Náklady
- Equipment - Vybavení
- Access - Přístup
- Resources - Zdroje
- Technology - Technologie
- Influence - Vliv